One of the places that you may choose to promote is Twitter. Over the last two years, this is a platform where I've grown consistently and have made many great connections.

So what are some of the ways you can build an audience on Twitter without spending any money? Here are five top tips to help get you started:

1. Post consistently. For the Teawithmikeshow I schedule up to five tweets a day and allocate a part of my day to staying active in the time-line.

2. Post visual content to capture people's attention as they scroll through the feed Engage with replies, re-tweets and tags

3. Create an inviting profile (See an example below)

4. Identify followers within your network

5. Draw in followers outside of Twitter

Social Media can be challenging. It takes time and consistency to see results. Different types of content work well on different platforms so remember that when developing your overall Promotional Strategy.

To be continued.