Tea Leaves

The TWM blog - something to read with a good cup of tea!


On the show, Mike sits down with guests from around the world and discovers their stories.

Podcasters, Creative Artists and Entrepreneurs are amongst the many that have joined Mike in conversation, and shared their stories over a good cup of tea!

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Building a Brand from scratch

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In January 2019, whilst a student in the Media Studies and Professional Communication program at Red Deer College, I began my brand Teawithmike. Through this blog, I will share with you my journey and experiences in starting a Personal Brand.

Step one in building a brand: Self-Awareness & Self-Knowledge

Before starting a Brand, you need to take the time to learn and explore who you are as a person. The very first step is becoming more self-aware and knowledgeable about who you are as a person.

This is a challenging question and one that you need to break down into small steps. The first thing I did was take a blank piece of paper and write down all the things that make up who I am.

Below are some of the questions that I asked myself:

  • What makes you happy?
  • Am I an extrovert or an introvert?
  • What environments do I work best in?
  • What are my interests?
  • What are my strengths?
  • What are my weaknesses?
  • What sets me apart from everyone else?
  • What is important to me?
  • What motivates me?
  • What is holding me back?

The outcome of answering these questions allowed me to start formulating a basic understanding of my beliefs and values.

So go ahead and start the process of learning more about yourself.

To be continued.

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