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Tea Leaves

The TWM blog - something to read with a good cup of tea!

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Building a Brand from scratch

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In January 2019, whilst a student in the Media Studies and Professional Communication program at Red Deer College, I began my brand Teawithmike. Through this blog, I will share with you my journey and experiences in starting a Personal Brand.

Step one in building a brand: Self-Awareness & Self-Knowledge

Before starting a Brand, you need to take the time to learn and explore who you are as a person. The very first step is becoming more self-aware and knowledgeable about who you are as a person.

This is a challenging question and one that you need to break down into small steps. The first thing I did was take a blank piece of paper and write down all the things that make up who I am.

Below are some of the questions that I asked myself:

  • What makes you happy?
  • Am I an extrovert or an introvert?
  • What environments do I work best in?
  • What are my interests?
  • What are my strengths?
  • What are my weaknesses?
  • What sets me apart from everyone else?
  • What is important to me?
  • What motivates me?
  • What is holding me back?

The outcome of answering these questions allowed me to start formulating a basic understanding of my beliefs and values.

So go ahead and start the process of learning more about yourself.

To be continued.

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