Building a Brand from scratch
In January 2019, whilst a student in the Media Studies and Professional Communication program at Red Deer College, I began my brand Teawithmike. Through this blog, I will share with you my journey and experiences in starting a Personal Brand.
Step one in building a brand: Self-Awareness & Self-Knowledge
Before starting a Brand, you need to take the time to learn and explore who you are as a person. The very first step is becoming more self-aware and knowledgeable about who you are as a person.
This is a challenging question and one that you need to break down into small steps. The first thing I did was take a blank piece of paper and write down all the things that make up who I am.
Below are some of the questions that I asked myself:
- What makes you happy?
- Am I an extrovert or an introvert?
- What environments do I work best in?
- What are my interests?
- What are my strengths?
- What are my weaknesses?
- What sets me apart from everyone else?
- What is important to me?
- What motivates me?
- What is holding me back?
The outcome of answering these questions allowed me to start formulating a basic understanding of my beliefs and values.
So go ahead and start the process of learning more about yourself.
To be continued.