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Tea Leaves

The TWM blog - something to read with a good cup of tea!

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Building the foundations

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In the last post, I talked about the importance of Self-Awareness & Self-Knowledge. Now that we have a basic understanding of our beliefs and values, we can now start to work on our Brand.

Step two in building a Brand: Building the foundations

So let's start Brand building! When starting your Brand, here are some of the things you should be thinking about. These are all steps I thought about when starting my Brand.

  1. Brand name
  2. Brand target audience
  3. Brand look including logo and colours
  4. Brand slogan
  5. Brand voice

Knowing the above information is the first step in building the foundations of your Brand. My biggest advice to you is to take your time. This step could take weeks or even months to come up with the answers. For me brainstorming on post-its and sticking them up on a wall is how I learn best. So, I challenge you to be patient and creative in how you put ideas on paper.

When I first started brainstorming, my post-it board looked something close to the image above. Make the exercise fun by using different coloured post its and pens.

To be continued.

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